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March 01 2011
The Secret Trinity
There are three top secret and well guarded secrets in the SEO industry. I am going to tell them to you—following them will bring your site a large flow of traffic as well as ensure that your site stays on top of search engine rankings.
Secret 1
Always remember that SEO marketing is targeted towards visitors and not search engines—I mean the approach is always to gain search engine rankings but what is the use if you can’t make your visitors stay? So always give priority to your targeted audience. As webmaster it is natural that you code your website in a way so as to influence its rankings and forget completely about your audience. More than often, such SEO marketing strategies will bring you success on a short term basis but will crumble or destabilize in the future as you had not kept your visitors in mind. Visitors are always on the lookout for content rich and intuitive websites. A happy bunch of visitors influences search engine rankings as well. This will take time to happen but will benefit you in the future—like a car which has low acceleration but a freakishly high top speed. Also remember that search engines are constantly changing the rules of the SEO game, so if your site is well geared to cater to your audience then you should face no problems at all.
Secret 2
Here’s another thing that you must do against popular beliefs to get a successful SEO marketing campaign—focus on less competitive keywords. T is a well known fact that good SEO rests on your selection of the best keywords. While doing research on them, we forget that there exist certain keywords which are less competitive and thus easily available. Get some of these keywords for your site and this will ensure a new set of visitors to your site.
Secret 3
A solid link development process can take your site straight from the gutters to the stars. Search engines constantly process and analyze your web links to determine their value and relevance. The art of good link development is a major part of any good SEO marketing strategy. Give importance to one way links over reciprocal links and always remember that all links are not always created equal—nor do they stay so.
Keep these secrets in mind and you will well be on your way to having a very successful website. Good Luck!
